About Us

Model Our 25+ Years of Experience

"If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results." - Tony Robbins
Jordan Adoni

Jordan Adoni

Founder

Jordan Adoni is a renowned Product Wizard and Celebrity Designer with over 15 years of expertise in footwear and manufacturing. Featured in Vogue, Elle, WWD, and numerous other prestigious publications, his work has caught the attention of A-list celebrities including Lenny Kravitz, who showcased Jordan's custom boots and belts at the 2022 Grammy Awards, Met Gala, and 2024 VMA Awards.

As founder of Modern Vice Shoes, Jordan built a multimillion-dollar handmade leather boots brand that has adorned the feet of Lady Gaga, Kate Hudson, Rita Ora, and countless other celebrities. His expertise extends beyond custom and limited-edition footwear – he's the co-founder of Breaking Hearts & Burning Rubber, a premium women's motorcycle boot and accessories brand, and Archive Shoes, featured in major retailers like Bloomingdales, Revolve, and Free People.

Jordan's manufacturing prowess includes collaborations with COACH and development of private label collections for Nine West and Men's Warehouse. His track record spans 10+ countries, with over half a million pieces manufactured, 150,000+ DTC sales, and multiple successful NYC retail locations.

Lauren Oakley

Lauren Oakley

Operations & Logistics

With over 15 years in manufacturing and logistics, Lauren's career launched at Cockpit USA (formerly Avirex Ltd.) where she mastered supply chain management, export operations, and wholesale customer relations. She's orchestrated exports across 5+ continents, partnering with major retailers like Macy's and Bloomingdales, while also managing contracts with the US Department of Defense and Department of Commerce for foreign aid initiatives.

Since joining Modern Vice in 2017, Lauren has driven the Private Label division to 200% growth over five years, while overseeing logistics, import operations, and inventory control across multiple brands. Her expertise spans from establishing Amazon storefronts to managing complex international distribution networks.

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FOOTWEAR FOUNDERS

Footwear Founders is the premier education and coaching platform for aspiring footwear entrepreneurs, led by industry veteran Jordan Adoni. Through our comprehensive 12-week program, we transform ambitious designers' concepts into market-ready footwear brands, combining expert weekly coaching, frameworks and templates, and a proven system that replaces costly trial-and-error approaches.

From detailed tech packs to manufacturer relationships, we provide the complete toolkit, industry connections, and insider expertise needed to bring your footwear brand to life, culminating in unique opportunities like our "Sneaker Shark Tanks" where selected designers can prototype their designs in our downtown NYC workshop.

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Secure your spot in our exclusive early access group, where you'll benefit from more personalized group coaching sessions, guidance, and ample time to get your questions answered. Don't miss this chance to gain the insider knowledge you need before we open to the public.

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