The 12 week program for footwear brand builders
Your Step by Step Guide
to Starting a Footwear Brand
We help people turn their ideas into real life products.
“Jordan and the team really helped me bring my designs to life."
“I have always wanted to design my
own shoe brand and their guidance helped me achieve that.” - Kora M.
COACHED BY JORDAN ADONI / FEATURED IN
FINALLY A PROCESS THAT WORKS
There’s a Better Way to Start Your Shoe Brand
And it’s not doing more of what you’ve already tried...
The truth is... I used to really struggle with building a brand.
I tried everything to make my brand match my vision because all I ever wanted was to see my shoes worn by people I admired.
But it wasn’t until I discovered a structured approach to design, manufacturing, and branding that I finally started seeing real results.
Since then, I’ve been able to:
Create a multi-million dollar brand.
Be featured in multiple television shows.
Design shoes for the biggest celebrities.
Help other founders bring their brand to life.
Now I want to help you achieve the same.
The old way is trial and error, waisting thousands of dollars on random manufacturers off of Chinese sites like AliBaba. It doesn’t work because the real manufacturers only work with brands that have their sh*t together.
Instead, you want to/need a new way to get from the idea in your head to a physical shoe that someone puts on and experiences life in, so that you can finally say "I made that".
This means having a solid tech pack put together, knowing all your materials and HTS codes, having some knowledge in shipping and logistics and more. (All things we cover in this course)
The 12 week program from Footwear Founders Academy will get you closer to the "I made that" moment, and it's way faster and easier than anything you’ve tried in the past...
And the best part?
It actually works, so you know you’re not wasting your time or money on outdated old-school methods that just cause you more stress and pain.
HERE’S HOW IT WORKS
The 12 Week Program to Making Your Brand a Reality
Get ready... Once you start the program, your brand will take flight. Here’s why:
Weekly Coaching
Weekly group coaching calls with Jordan Adoni + FFA Team + Special Guests. Ask us anything.
Community
Access to a private community. Make connections, learn from each other and share valuable resources.
Comprehensive Video Course
Learn the essentials of shoe design, global manufacturing, and brand building. These are the tools needed to start and grow your shoe brand.
Essential Templates
Tech pack template, spec sheet, international shipping checklist, an investor pitch deck template and more.
Weekly Coaching
Weekly group coaching calls with Jordan Adoni + FFA Team + Special Guests. Ask us anything.
Private Community
Access to a private community. Make connections, learn from each other and share valuable resources.
Essentials Video Course
Learn the essentials of shoe design, global manufacturing, and brand building. These are the tools needed to start and grow your shoe brand.
Brand Guides + Templates
Tech pack template, spec sheet, international shipping checklist, an investor pitch deck template and more.
This is for you if you want to stop thinking about it and start making it real.
MOST brands ARe STRUGGLING WITH manufacturing
No More Guessing About Materials and Being Cheated by Manufacturers
I get it, I’ve been there and know what it feels like to:
Not know what things should cost and losing a ton of time and money in the process...
The fear of my shoe coming out nothing like my original design and feeling hopeless to fix it...
And not having a clear path forward to show my brand to investors or market to my customers...
But don’t worry, I got great news for you.
All this can be fixed faster than you ever thought possible with our method and process, so keep reading and I’ll explain...
WHY WE’RE DIFFERENT
[Call to Action] Now to Work With Us & [See Results]
Before / Old Way
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After / New Way
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14 Day No-Questions Money Back Guarantee
The Ultimate Resource for Aspiring footwear Entrepreneurs
Join/Get Early Access to Bring Your Brand to Life
Footwear Founders:
Early Acess
The #1 coaching program for footwear entreprenuers.
What's included:
Weekly group calls with myself, staff, and special guests. (WORTH $4,800)
12 weeks of exclusive community of other brand founders. (WORTH $1,200)
Step by step content of the process we walk through with our private clients. (Worth $4,997)
Secrets to communicating with manufacturers. (WORTH $3,997)
The Brand Launch Playbook including tech pack and pitch deck templates + more (WORTH $997)
“Sneaker Shark Tanks” where we take the best brand idea and invite them to NYC to personally build their prototype. (WORTH $4,997)
Invitations to exclusive in-person events at my shop in downtown NYC. You’ll get to see first hand how we take ideas and turn them into products. (WORTH $1,197)
Total Value $22,185
Today: $1,497
PLUS, YOU ALSO GET
Amazing Bonuses When You [Act/Join/Buy] Today
[Title of bonus]
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[Title of bonus]
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14 Day No-Questions Money Back Guarantee
TESTIMONIALS
What Others Are Saying About [Us/The Offer]
“I’ve scaled to $1M”
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“Just hit $70k/m”
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“Best experience ever”
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“Got my first client”
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14 Day No-Questions Money Back Guarantee
TRY IT OUT RISK FREE
Get a 14 Day No-Questions Money Back Guarantee
That’s how confident we are that you’ll love your experience.
How it works
Just say “maybe” and try us out for 14 days, and if you aren’t super excited, we’ll give you the money back, no questions asked.
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14 Day No-Questions Money Back Guarantee
about us
Model Our 25+ Years of Experience
"If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results." - Tony Robbins
JORDAN ADONI
FOUNDER
Jordan Adoni is a renowned Product Wizard and Celebrity Designer with over 15 years of expertise in footwear and manufacturing. Featured in Vogue, Elle, WWD, and numerous other prestigious publications, his work has caught the attention of A-list celebrities including Lenny Kravitz, who showcased Jordan's custom boots and belts at the 2022 Grammy Awards, Met Gala, and 2024 VMA Awards.
As founder of Modern Vice Shoes, Jordan built a multimillion-dollar handmade leather boots brand that has adorned the feet of Lady Gaga, Kate Hudson, Rita Ora, and countless other celebrities. His expertise extends beyond custom and limited-edition footwear – he's the co-founder of Breaking Hearts & Burning Rubber, a premium women's motorcycle boot and accessories brand, and Archive Shoes, featured in major retailers like Bloomingdales, Revolve, and Free People.
Jordan's manufacturing prowess includes collaborations with COACH and development of private label collections for Nine West and Men's Warehouse. His track record spans 10+ countries, with over half a million pieces manufactured, 150,000+ DTC sales, and multiple successful NYC retail locations.
LAUREN OAKLEY
OPERATIONS & LOGISTICS
With over 15 years in manufacturing and logistics, Lauren's career launched at Cockpit USA (formerly Avirex Ltd.) where she mastered supply chain management, export operations, and wholesale customer relations. She's orchestrated exports across 5+ continents, partnering with major retailers like Macy's and Bloomingdales, while also managing contracts with the US Department of Defense and Department of Commerce for foreign aid initiatives.
Since joining Modern Vice in 2017, Lauren has driven the Private Label division to 200% growth over five years, while overseeing logistics, import operations, and inventory control across multiple brands. Her expertise spans from establishing Amazon storefronts to managing complex international distribution networks.
OUR STORY
FOOTWEAR FOUNDERS
Footwear Founders is the premier education and coaching platform for aspiring footwear entrepreneurs, led by industry veteran Jordan Adoni. Through our comprehensive 12-week program, we transform ambitious designers' concepts into market-ready footwear brands, combining expert weekly coaching, frameworks and templates, and a proven system that replaces costly trial-and-error approaches.
From detailed tech packs to manufacturer relationships, we provide the complete toolkit, industry connections, and insider expertise needed to bring your footwear brand to life, culminating in unique opportunities like our "Sneaker Shark Tanks" where selected designers can prototype their designs in our downtown NYC workshop.
don't miss out
Act Now Before It’s Too Late
Secure your spot in our exclusive early access group, where you'll benefit from more personalized group coaching sessions, guidance, and ample time to get your questions answered. Don't miss this chance to gain the insider knowledge you need before we open to the public.
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STILL NOT SURE IF THIS IS FOR YOU?
Frequently Asked Questions
Who’s this perfect for?
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What exactly do I get when I buy this?
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What if I get stuck and need extra support?
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Is there a satisfaction guarantee?
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14 Day No-Questions Money Back Guarantee